How do you validate whether there is real demand for your product or service in a new international market?

This practical episode is for entrepreneurs who are considering expanding abroad and want to learn more about conducting market research and validating opportunities in a real-world setting.

In the latest episode of Ondernemen over de grens, we speak with:

Roel Pronk – Co-founder of Novasole
Jan Martijn Broekhof – Founder and Managing Director of Guardian360

Both entrepreneurs participated in the Global Market Entry Program (GMEP) by The Hague & Partners and InnovationQuarter and recently explored the French market.

In this episode, they discuss:

• – Why they chose to explore the French market
• – How they prepared for their market validation journey
• – The role of trade fairs, customer interviews, and local contacts in their research
• – The valuable insights they gained that desk research alone could never provide
• – How these insights helped refine their international growth strategy
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 Listen to the latest episode of Ondernemen over de grens.