GMEP Podcast – Episode 2: How to Choose the Right Target Market

Are you ready to take your business international?
And are you wondering how to identify the right foreign market for your SME or scale-up?
In the latest episode of the GMEP Podcast Series, two experts join us to share what it takes to grow your business successfully beyond borders.

🎙️ Our Guests

  • Hugo Niezen – Director of DutchBaseCamp, an organisation that helps startups and scale-ups expand internationally. He shares his insights on which factors to analyse when defining your target market and determining the right international strategy.
  • Guido Sluijsmans – CEO and Founder of NEXTdriver. As an international entrepreneur, he talks about his personal experiences and the key considerations that guided him in choosing the right market.

💡 In This Episode We Discuss:

  • What research and preparation you need to make a well-informed decision about entering a new international market;
  • The success factors and lessons learned that will help you conduct your market research effectively;
  • Valuable tips for entrepreneurs who are ready to take the next step towards internationalisation.

🚀 Ready for the Next Step?

Curious to hear inspiring insights, real-life experiences, and practical guidance to shape your international strategy?
Listen now and discover how to give your business a flying start in the global marketplace.