GMEP Podcast – Episode 4: Doing Business in FrancePodcast
International Entrepreneurship in France
What makes the French market so unique — and at the same time, so challenging?
In the latest episode of the Global Market Entry Programme (GMEP) Podcast Series, we explore the opportunities and pitfalls of doing business in France.
Our guests share their first-hand experiences, lessons learned, and practical advice for entrepreneurs who are considering expanding into this dynamic market.
🎙️ Our Guests
- Mascha Wismans – Director of the Netherlands France Chamber of Commerce (NFCC). She sheds light on the latest business trends, opportunities, and success factors for Dutch companies entering France.
- Ella Keijzer – CEO and Founder of BikeLabyrinth, an international organisation offering virtual cycling experiences to people in care institutions. As an entrepreneur, she shares valuable insights into what to pay attention to when expanding into the French market.
In This Episode You’ll Learn About:
- Opportunities in France – Why France is an attractive market for Dutch entrepreneurs and which sectors show strong growth potential.
- Strategic choices – Should you target the entire country or focus on a specific region?
- Building your team – Is it better to hire locally or work with your existing team?
- Language barriers – Do you need to speak French, or is English enough for business communication?
- Business culture – The most important differences between doing business in France and the Netherlands.
- Challenges – The main obstacles you may encounter when entering the French market.
- Real-world experiences – Insights and reflections from entrepreneurs already active in France.
- Tips for international success – Practical advice for companies planning to establish themselves in France.
🎧 Listen Now
Curious to gain valuable insights and hands-on knowledge about internationalisation?
Tune in now and discover how to give your business a flying start on the French market.
Elisa van Maanen-Gentzsch
Program Manager GMEP
e.vanmaanen@thehague.com
+31 6 12367036




