Podcast 3

GMEP Podcast – Episode 3: Germany as Your Target MarketPodcast 

GMEP Podcast – Episode 3: Germany as Your Target MarketPodcast 

Exploring Opportunities Across the Border

Germany remains one of the most important trading partners for the Netherlands – and for good reason. With its strong economy, innovation-driven industries and cultural proximity, our eastern neighbour offers tremendous potential for entrepreneurs looking to expand internationally.

In this third episode of the Global Market Entry Programme (GMEP) Podcast, we explore the opportunities and challenges of doing business in Germany and share practical insights on how to successfully position your company in this competitive market.

 

🎙️ Our Guests

  • Gunter Gulker, Director of the Dutch-German Chamber of Commerce, who shares his perspective on cross-border trade and collaboration.
  • Valentijn Koppenaal, international entrepreneur and founder of vBoxx – now one of the largest cloud storage providers in the Benelux – who talks about his hands-on experience expanding into Germany.

💡 In This Episode You’ll Learn About:

  • Why Germany is an attractive growth market for Dutch entrepreneurs
  • What makes the Netherlands an appealing trade partner for German companies
  • The most common mistakes when entering the German market
  • What you need to get started successfully in Germany
  • Practical tips for achieving sustainable international growth

Listen now and discover how to give your business a flying start in the German market!

Elisa van Maanen-Gentzsch

Program Manager GMEP
e.vanmaanen@thehague.com

+31 6 12367036

Podcast 2

GMEP Podcast – Episode 2: How to Choose the Right Target MarketPodcast 

GMEP Podcast – Episode 2: How to Choose the Right Target MarketPodcast 

Are you ready to take your business international?

 

And are you wondering how to identify the right foreign market for your SME or scale-up?
In the latest episode of the Global Market Entry Programme (GMEP) Podcast Series, two experts join us to share what it takes to grow your business successfully beyond borders.

🎙️ Our Guests

  • Hugo Niezen – Director of DutchBaseCamp, an organisation that helps startups and scale-ups expand internationally. He shares his insights on which factors to analyse when defining your target market and determining the right international strategy.
  • Guido Sluijsmans – CEO and Founder of NEXTdriver. As an international entrepreneur, he talks about his personal experiences and the key considerations that guided him in choosing the right market

💡 In This Episode We Discuss:

  • What research and preparation you need to make a well-informed decision about entering a new international market;
  • The success factors and lessons learned that will help you conduct your market research effectively;
  • Valuable tips for entrepreneurs who are ready to take the next step towards internationalisation.

🚀 Ready for the Next Step?

Curious to hear inspiring insights, real-life experiences, and practical guidance to shape your international strategy?

Listen now and discover how to give your business a flying start in the global marketplace.

Elisa van Maanen-Gentzsch

Program Manager GMEP
e.vanmaanen@thehague.com

+31 6 12367036